PM Insights
From launch to growth, ongoing partnership to support brand, creative and digital marketing efforts
Brand Transformation & Growth Strategies
PM Insights is on a mission to equip institutional investors and private market participants with robust, timely and objective market-driven datasets and analytical tools to power their private market analyses.
PM Insights engaged SmallGiants in the early stages to create a brand and visual identity that reflects their fresh approach to the world of private markets investment data. Today, we remain a close partner to PM Insights, supporting their growth with a new website and ongoing support across SEO, Hubspot and martech development to provide users with the best possible experience, along with the UI design and development of a financial application with full integrations of the company data.
Outcomes
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CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
Website design and build
Webite was built to fully showcase the unique data and analyses PM Insights supplies to its customers, helping to make private equity pricing more transparent. Website traffic grew by 68% following the relaunch as a combined result of new elevated branding, SEO optimisation and more, insightful content on the pages.
Application development
Design, development and data integration for a financial application showcasing the firm’s data.
Supporting Creative & Design Assets
Full suite of branded marketing assets including social media templates, digital ads and newsletters.
Paid Media
Growth is paramount for all early-stage startups: our digital marketing support focuses on SEO improvements, the stimulation of social media growth and highly targeted lead generation.
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Hubspot CRM Strategy & Structure
Marketing automation has the potential to minimise time spent on repetitive tasks while providing ongoing touchpoints with existing contacts.
SmallGiants’ consultants collaborated with the team to restructure their database and approach, facilitating the seamless tracking of leads throughout the customer journey.
01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
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