Macrobond
Complete brand and marketing transformation supporting acquisition ambitions
Brand Transformation & Growth Strategies
Macrobond is financial data firm, providing access to a world of macroeconomic and financial data, analytics tools, and collaboration features that help investors instantly share or publish content.
Macrobond engaged SmallGiants to completely overhaul the company’s brand. Informed by research and data insights, SmallGiants worked closely with Macrobond to craft a fresh value proposition, visual identity and website. Our collaboration with Macrobond spans marketing and sales support, business and product development, and CRM enhancement, paying outstanding dividends and leading to the 2023 acquisition of the firm by Francisco partners at 20x the company's valuation at the start of our work together.
Outcomes
.svg)
CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
Website redesign & development
Restructure of multiple existing websites to align with the new brand identity and cater to diverse audience segments, ensuring seamless user flows through the portal.
Supporting materials
A range of cohesive brand assets supported sales and marketing efforts, from printed collateral to social media.
Digital marketing strategy & campaigns
In-depth digital market & competitor research lead to the design of an integrated strategy supporting growth via SEO, paid media campaigns and CRM integrations for improved ROI.
.svg)
End-to-end marketing & sales automation
The audit and restructuring of Salesforce resulted in streamlined and accurate data, providing enhanced visibility throughout the pipeline.
SmallGiants' Salesforce specialists consolidated disparate instances across departments to optimize the customer journey and implement new workflows for sales and marketing.
Additionally, marketing automation was meticulously planned, executed, integrated, and launched. A Pardot instance now facilitates comprehensive automation across marketing and sales channels. Lead flow, management, MQL scoring, grading, and nurturing processes have been established, accompanied by robust reporting capabilities to deliver actionable insights.
01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
.svg)
We value your privacy
This website uses cookies to help you have a superior and more admisible browsing experience on the website. Read more.
Important Notice – Protecting Against Scams
We are aware that sadly scammers are impersonating our brand to mislead individuals. Please be aware: Smallgiants.agency is the ONLY legitimate URL associated with our agency. Any other domains are not connected or affiliated with our firm, and should not be engaged with under any circumstances.
SmallGiants never offers roles or positions to individuals via Telegram, WhatsApp, or Facebook.
If you have been contacted by someone claiming to represent SmallGiants through any of these channels, please disregard the communication and consider reporting it to the relevant authorities.