General System
Ongoing partnership to support the mission of harnessing machine data, through design and paid media
Website Re-Architecture & Growth Strategy
General System is an international technology company of world-class data scientists, data engineers and software developers, on a mission to unleash the power of machina data.
General System approached SmallGiants in 2023 to help elevate their existing visual identity through the redesign and development of the company website, including visuals, videos and animations. Today, we continue to partner with the company on their marketing technology ecosystem, enabling test-and-learn paid media cycles and more effective integrations.
Outcomes
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CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
Website re-architecture
SmallGiants replatformed then methodically extended the existing website on Webflow, to provide a marketing-first CMS, seamless integrations and content aimed at specific target audience segments. Through dynamic animations and interactivity, the site became a fitting representation of this deep technology company and an efficient hub of digital marketing.
Supporting materials
Cohesive and informative brand assets supported General System in their sales efforts, including event collateral and printed materials.
Paid Media
Thoughtful experimentation with formats, channels and creatives grew the sales pipeline and provided insightful information about most interested industries and job titles.
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Marketing & sales automation
SmallGiants supported General Systems in building Hubspot into an important hub for email marketing and automation.
The full Hubspot set-up included account configuration, lead flow automation and assignment to personalise communciation based on a prospects interaction, campaigns, scoring, audience segmentation and personas, lists, forms, social account integration.
A detailed automation matrix aids the ongoing work as a source of truth for each automation, active list rule, and scoring logic purpose.
01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
“I don’t know how you do it but every member of the SG team is dedicated, super switched on so just wanted to say THANK YOU!"
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