Hub
Brand developments and website redesign, SEO audit and replatforming with Webflow CMS
Website & Growth Strategies
Founded and led by experienced financial services executives and thought leaders, Hub.com is dedicated to transforming the investment management industry's operations technology.
Hub.com engaged SmallGiants in 2023 to help develop their existing visual identity, assign clearer structures, and implement the changes in a replatformed, modern website, complete with Webflow CMS to enable the marketing team to own the brand’s home. Our ongoing partnership with Hub focuses on growth and streamlining lead management.
Outcomes
CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Digital Marketing Strategy
The ongoing partnership is now changing focus towards growth strategies. Starting with SEO audit and backlink startegy, the SmallGiants team assists Hub.com’s initiatives towards scaling and growth.
Marketing Automation
Complete HubSpot setup and rollout to enable a connected way to market. SmallGiants integrated different tools and experiences to unite teams and work streams as well as customer data for more relevance and efficiency.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
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