Accelex
Fresh new brand identity and thoughtful growth through an ongoing partnership
Brand Transformation & Growth Strategies
Accelex is a London-based global financial data firm, allowing investors and servicers in alternative assets to quickly and easily acquire, extract and analyse investment data. They are scaling up at lightning speed.
Accelex engaged SmallGiants in 2022 for a full transformation of their brand, from new messaging and visual identity through to the design and development of a new website, along with a cohesive digital marketing presence. The enhanced profile and brand value of this project has helped Accelex stand out in a crowded marketplace, leading to the raising of series A funding. The growth strategies employed at Accelex are supported by data, thorough testing and an in-depth exploration of the right channels, tools and techniques.
Outcomes
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CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
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Website Redesign & Development
Complete redesign of the existing website re-architecture to reflect the new brand, the needs of different audience segments and provide relevant information across the user journey.
Creative & Design
SmallGiants collaborated closely with the company to develop an exciting visual identity reflecting the way Accelex slots into existing investment data management processes and creates order out of the chaos with its ingenious service. Supporting visuals were developed for social media, paid advertising and a range of assets for trade shows and outdoor spaces.
Digital Marketing Strategy & Campaigns
Search engine optimisation is an indispensable part of any full brand transformation: it feeds into brand language, and advertising strategies and of course, ensures organic traffic flows to the new website. Paid media tests and short campaigns complemented the SEO approach, feeding into planning for future activations.
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01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
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