Pearlstone
Brand Transformation & Growth Strategy after a successful crowdfunding round, to take the company to new heights.
Brand Transformation & Growth Strategy
Pearlstone is a UK leading innovator in DSR technology and services, dedicated to ensure the operational stability of the UK’s power grids by harnessing the power of distributed energy.
Pearlstone approached SmallGiants in 2022 to lead the revitalisation of their brand, seeking a clear articulation of their value proposition and benefits, and a redesigned website to enhance the customer experience. The project culminated in a finely-tuned SEO and growth strategy aimed at boosting brand visibility, increasing solution awareness, and generating quality leads.
Outcomes
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CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
Website Design & Re-architecture
Full design and development of a new website, highlighting the benefits and key features with crystal clarity. Focusing on education about DSR and the opportunity available took centre stage, while elaborating on the smart and no-investment solutions Pearlstone offers to smooth the customer journey of new visitors.
Supporting Creative & Design Assets
Full suite of branded marketing assets including social media templates, digital ad concepts and the all-important fundraising deck, supporting the next round of growth for Pearlstone.
Digital Marketing & Growth Strategy
A targeted full-funnel B2B digital marketing plan was created to broadcast the new brand to the most relevant audiences. With a heavy emphasis on paid media planning and management, the strategy nonetheless incorporated CRM advisory for building nurture campaigns and ensuring ongoing communication in the consideration stage.
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01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
“What made SmallGiants stand out for us was the effort they put into understanding our business. They’ve helped us achieve everything we asked for, and two years on from the start of our collaboration, we see them as valued partners for the next phase of our development.”
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