Verity
Brand strategy and ongoing support across design, website, and digital marketing solutions.
Brand Transformation & Growth Strategies
Verity is a leading provider of research management software, data, and analytics that empowers investment managers to accelerate investment decisions.
Our relationship with Verity was a continuation of a long-standing collaboration with the former company, Mackey RMS, for whom SmallGiants managed a full rebrand, website build and CRM integration, leading to the company's 2021 merger with InsiderScore. Since the merger and inception of the new company, our collaboration with Verity continued as we helped to develop the new brand across marketing collateral, digital advertising and event materials, as well as managing the firm's migration from Pardot to HubSpot and on-going SEO optimization, Google ads and LinkedIn advertising.
Outcomes
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CTR 15x
above the industry benchmark for display ads, and a 600% uplift from prior campaigns
3 Months
to halve the cost of CPC through automatisation.
3x lower CPC
Of search ads, compared the industry benchmarks
CTR 4x higher
than prior campaigns. Optimised over a period of 9 months.
73%
the advantage our best-performing campaigns achieved over the industry benchmark.
CTR 15x
Above the industry benchmark and a 600% uplift from prior campaigns
Lowest cost
per conversion and converted, opportunity, per channel.
Our approach
360º Comprehensive Audit
The team conducted a thorough review to identify challenges and prioritize improvement areas, which informed the recommendations to transform the current state.
Analyse
Design
Implement
Test & Refine
Our approach
This unique challenge emerged from Florence's intricate customer platform implementation. SmallGiants skillfully interrogated the system to create a roadmap for seamlessly connecting internal teams, data, and customers on a unified platform, allowing Florence to focus on scaling their business.
Discovery & Assessment
Requirements Analysis
Technical Evaluation
Recommendation Development
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Discovery Phase
Architecture & optimisation
Implementation & testing
Dashboards & reporting
Test, go live & aftercare
Our approach
SmallGiants' seasoned CRM specialists successfully implemented CPQ software and introduced a 'Recurring Revenue Tracker' enhancing capabilities for renewals, upsells, and amendments.
Analyse
Design
Implement
Test & launch
Website Design & Build
Purpose-built website on Webflow including CMS, consolidated the existing two brands' content into one, to achieve structural and functional clarity and seamless user experiences.
Supporting materials
A range of cohesive brand assets supported sales and marketing efforts, from printed collateral to white papers and social media.
Digital marketing strategy
Integrated digital marketing strategy approach developed through research, thoroughly examining SEO opportunities and implementing paid campaigns with a view towards the full funnel customer journey.
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Marketing automation
SmallGiants supported Verity in moving from Pardot to Hubspot for email marketing and automation. SmallGiants assisted Verity with the transition and provided guidance through the process.
01.
Research
Research prior ad campaign performance, market trends, audience mapping and competition.
02.
Develop
Develop ad campaign messaging and creatives.
03.
Iterate
Crafting and testing the right audiences, segmenting specific approaches, messaging and campaigns based on the market and personas.
04.
Explore
Exploring novel-to-brand ad formats, including document ads and message ads.
Paid Media Management
Our paid ad experts collaborate with Delinian brands to constantly optimise advertising efficiency and explore new avenues of growth matching the pace of shifting business objectives. Monthly reporting, analises and strategy realignment enables constant advances.
Creatve & Branding
Creative advertising concepts developed for the Insider Group brands to elevate the value proposition and present the contemporary look and feel of the recent rebrand and modernisation.
Consistency is key for any brand: our designers transformed the social media presence of all 5 brands to reflect continuity and attract followers with visually dependability.
See how far we've come
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