Shaping Tomorrow’s Giants

Vixio called on SmallGiants’ services to support their global re-positioning after being acquired by Perwyn, the European private equity investor. SmallGiants collaborated closely with the Vixio marketing team to develop a new brand and visual identity, re-architect and develop the company website, and provide strong, consistent growth foundations through the auditing and optimisation of their CRM and marketing automation systems.

Wilshire engaged SmallGiants in 2022 to update and elevate their brand identity. Based on research and data, SmallGiants collaborated closely with Wilshire to outline an exciting new value proposition and visual identity, craft growth strategies for exponential expansion, and developed a new website and online applications to convey how the company’s investment management services help to create order out of chaos.

The cornerstone of their operations lies in a comprehensive array of services aimed at safeguarding and growing their clients' wealth. They continually refine their solutions to navigate the myriad challenges and opportunities presented by evolving landscapes and seasons. BFI engaged SmallGiants to merge and consolidate their 5 separate company pages into one central brand hub, supported by Hubspot CRM and marketing-ready CMS solutions.

Accelex engaged SmallGiants in 2022 for a full transformation of their brand, from new messaging and visual identity through to the design and development of a new website, along with a cohesive digital marketing presence. The enhanced profile and brand value of this project has helped Accelex stand out in a crowded marketplace, leading to the raising of series A funding. The growth strategies employed at Accelex are supported by data, thorough testing and an in-depth exploration of the right channels, tools and techniques.

PM Insights engaged SmallGiants in the early stages to create a brand and visual identity that reflects their fresh approach to the world of private markets investment data. Today, we remain a close partner to PM Insights, supporting their growth with a new website and ongoing support across SEO, Hubspot and martech development to provide users with the best possible experience, along with the UI design and development of a financial application with full integrations of the company data.

The Academic & Government team commissioned SmallGiants to help boost their EMEA digital marketing analytics, streamline data connectivity and enhance KPI visibility across regions and squads. Following a detailed discovery process, our subject matter experts crafted strategic solutions to optimize efficiency and elevate digital marketing efforts for more impactful returns on campaign investment.

In 2022 SmallGiants partnered with the organisation to support five key brands in their portfolio with sizeable region-based budgets and the ambition to restructure digital advertising approach.

Macrobond engaged SmallGiants to completely overhaul the company’s brand. Informed by research and data insights, SmallGiants worked closely with Macrobond to craft a fresh value proposition, visual identity and website. Our collaboration with Macrobond spans marketing and sales support, business and product development, and CRM enhancement, paying outstanding dividends and leading to the 2023 acquisition of the firm by Francisco partners at 20x the company evaluation at the start of our work together.

Rimes engaged SmallGiants to overhaul their brand and visual identity to reflect a updated company direction, new management structure, acquisitions and business lines. SmallGiants implemented the brand relaunch in 2022 including a fresh value proposition, full visual identity, website, video creation, and a full digital growth strategy.

General System approached SmallGiants in 2023 to help elevate their existing visual identity through the redesign and development of the company website, including visuals, videos and animations. Today, we continue to partner with the company on their marketing technology ecosystem, enabling test-and-learn paid media cycles and more effective integrations.

Pearstone approached SmallGiants in 2022 to lead the revitalisation of their brand, seeking a clear articulation of their value proposition and benefits, and a redesigned website to enhance the customer experience. The project culminated in a finely-tuned SEO and growth strategy aimed at boosting brand visibility, increasing solution awareness, and generating quality leads.

Our relationship with Verity was a continuation of a long-standing collaboration with the former company, Mackey RMS, for whom SmallGiants managed a full rebrand, website build and CRM integration, leading to the company's 2021 merger with InsiderScore. Since the merger and inception of the new company, our collaboration with Verity continued as we helped to develop the new brand across marketing collateral, digital advertising and event materials, as well as managing the firm's migration from Pardot to HubSpot and on-going SEO optimization, Google ads and LinkedIn advertising.

Versorium engaged SmallGiants to create a new brand identity that would stand apart from the competition to effectively convey the company’s transformative approach to energy distribution. Based on research and data, SmallGiants collaborated closely with Versorium to outline an exciting new value proposition and visual identity, including the creation of branding guidelines, sales and marketing materials and templates, and design and develop a CMS-driven company website.

Elliptic sought SmallGiants' expertise to resolve their high-complexity CRM projects. The scope included re-architecting their existing ecosystem to seamlessly integrate Hubspot with Salesforce, as well as refining their Lead-to-Cash processes.

Florence engaged SmallGiants for a comprehensive CRM architecture review, seeking recommendations to optimize their Sales, Marketing, Customer Success, and Finance functions through cloud technology.

Hub.com engaged SmallGiants in 2023 to help develop their existing visual identity, assign clearer structures, and implement the changes in a replatformed, modern website, complete with Webflow CMS to enable the marketing team to own the brand’s home. Our ongoing partnership with Hub focuses on growth and streamlining lead management.

RightPedal teamed up with SmallGiants to relaunch their brand, design a clearer and more impactful presence to articulate the value proposition, and bring a modern twist to the current financial services industry.

Vidrio engaged SmallGiants in 2022 to refresh their website and assist with more complex website requirements. Ever since SmallGiants have been helping Vidrio refine, develop and manage its brand through marketing collateral and website improvements.

Skyground sought SmallGiant’s services to launch their new product, help to improve their current value proposition and bring more impactful messaging to their brand. The project culminated in an in-depth SEO and paid media strategy to raise brand and solution awareness and kickstart lead generation.

Sanicheck engaged SmallGiants to bring their brand and value proposition to life in a new visual identity. SmallGiants worked closely with the team at Sanichek to craft messaging and construct their marketing presence, from brand guidelines, marketing website and animations to the UI design for a fully-functioning sanitization monitoring application.

Berlin Media engaged SmallGiants to reinvigorate an outdated visual identity and develop a new company website. As part of this project, we defined a new, modern and engaging identity with updated brand and sales materials, then implemented the new look and feel in a CMS-driven website that allowed the firm to more easily manage content and updates to reflect their true scale and potential.

SmallGiants is working with WAER on an on-going basis providing technical advisory to deliver digital and infrastructure transformation within their organisation.

SmallGiants worked closely with Style Analytics across their marketing, digital and social media requirements, helping to support a 3-stage brand transformation and raising their profile in the industry.

SmallGiants engages in an ongoing partnership to elevate and reimagine what is possible in CPD, including research, technology and CRM consulting and tech discovery.

SmallGiants collaborated with Nikkei, working partnership with Los Angeles-based Wilshire, to create an award winning video to promote the companies' join efforts in sustainable investing. Our creative team produced worked across all aspects of the video, from storyboarding to final production, resulting in Web Excellence Awards for "Video design and creation in Sustainability" and "Video creation in Banking & Finance".

SmallGiants worked with Kong to design and develop modern, responsive email and landing page templates to align with their existing marketing and sales materials, as well as implemented the templates into the company’s Pardot platform to allow the marketing team to scale up client communications for high profile events.

SmallGiants were engaged by Style Analytics to develop and grow their brand across digital channels, establish C-level members as thought leaders, and prepare and enhance the brand for acquisition opportunities. These efforts helped secure Style Analytics’ 2021 acquisition by Investment Metrics. SmallGiants have continued to support Investment Metrics on digital marketing activities such as the creation of email templates, landing pages and animated video content.

Members of the SmallGiants team worked across design and technology requirements for the company, including multiple web applications, portal architecture rollout and architecture and management of one of the largest SalesForce deployments in the UK.

SmallGiants collaborated with Hang Seng, working partnership with Los Angeles-based Wilshire, to create an award winning video to promote the companies' join efforts in sustainable investing. Our creative team produced worked across all aspects of the video, from storyboarding to final production, resulting in Web Excellence Awards for "Video design and creation in Sustainability" and "Video creation in Banking & Finance".

Hæmech is building transformational stories in web comic and game format, challenging the sequelization of Hollywood and comics and utilizing contemporary technologies to give users a stake in their developing IP and ecosystem. SmallGiants supported this brand new creative initiative since its inception, with value proposition, brand identity and a website to serve as the homeworld.

Merging with Fisher & German, they needed a way to effectively communicate the transfer to their existing clients, while also cleaning and preparing their databases for joint marketing activities. SmallGiants’ digital marketing and marketing automation teams tackled the projects in two phases, first preparing the data then crafting paid media campaigns to raise awareness about the merger.

SmallGiants work with First Trust on an on-going basis to assist with marketing and design activities, from sales collateral and promotional materials through to implementing optimized digital communications.

SmallGiants worked on the value proposition and messaging brand alignment for DeHavilland based on full digital and brand market research to help run campaigns that launch DeH services in the European market, whilst also advising on the marketing strategy including tech setup to support marketing and sales efforts.

SmallGiants designed and produced videos to communicate the firm's ESG risk monitoring capabilities and analytics tools supporting the achievement of ESG goals.

SmallGiants supported the Chartered Institute for IT with user experience, wireframes and development, seamlessly integrating new elements into their existing website.

SmallGiants worked with B2C2 to re-platform their website www.b2c2.com, and continues to provide on-going support to optimise content and enhance user web experience and search engine rankings.